Selling concert tickets involves identifying the target demographic and listing available tickets on event sites that they are more likely to visit. Once you know the demographic, you can create tailored descriptions using language and event highlights that resonate with them. Resell concert tickets on a listing platform with an extensive network featuring thousands of websites to increase audience reach. Here are a few tips to help you find the right audience for your concert tickets:
Understand Your Target Buyers
Concerts typically target different demographics and generations, depending on the artists performing at the event. Determine if the concert is tailored to millennials, Gen Z fans, or families to make sure you’re targeting the right audience. Researching the artist or band’s fan base, focusing on age group and music genre preferences, often indicates interested concertgoers. You can also check the language your buyers use and the platforms they visit when looking for concert tickets. Understanding who the event is for allows you to target them and focus your marketing efforts.
Choose the Right Platform
Finding the right audience for concert tickets requires the help of listing platforms. People usually purchase concert tickets from listing websites and are less likely to trust social media sites or non-verified websites. Choosing a trusted listing platform gives you access to millions of potential buyers. Some resale platforms are linked to thousands of sites where they list your tickets simultaneously. This increases ticket visibility without needing to create multiple listings or resale accounts manually. When someone buys a ticket on one website, all duplicate listings are automatically removed to prevent double sales.
Most listings require specific ticket information, including:
- Quanity
- Section, row, and seat number
- Ticket type
- Disclosures, such as an age-restricted venue or ADA accessibility
Sellers can also customize their listings to resell concert tickets to a specific audience. Public notes allow you to provide additional information, such as whether seats are on the aisle or if a performer is more likely to interact with the audience on a certain side of the stage. This information may impact sales.
The listing platform also handles customer support, buyer verification, and payment processing. Selling concert tickets through a listing platform reduces the need to manually manage ticket sales or meet with buyers to transfer tickets. You also have access to a user-friendly dashboard that allows you to track sales from your smartphone or laptop.
Set Ticket Prices Accurately
Concert ticket prices frequently change from the moment tickets go on sale to when the gates open. When selling tickets through a listing platform, you can leverage their pricing tools to maximize your revenue. Instead of setting a fixed amount, dynamic pricing tools adjust the price based on market changes. Ticket prices often surge as the event date draws near, especially for major tours and artists. Check how other resellers price their tickets to give you a benchmark or reference.
Setting prices too high may deter younger fans and those seeking to save money on their ticket purchases. Low prices may also seem suspicious to buyers who prefer exclusive tickets, VIP access, and other perks. Some listing platforms suggest a fair but profitable price or make adjustments on your behalf. This allows you to maintain a profit margin and reach a wide range of active buyers looking to purchase your tickets. After the concert concludes, funds are automatically disbursed to your bank account.
Find a Platform to Resell Concert Tickets Today
Targeting the right audience increases the chances of selling concert tickets quickly. If you’re targeting families and fan clubs, use strategies like bundling to provide discounts for bulk purchases. Undercutting prices and using time-limited offers may also encourage spontaneous sales. Partner with a listing platform today to resell concert tickets.
